Portfolio-first
Each product has its own audience, acquisition loop, roadmap, and dedicated product surface.
BeSofty parent company
Software brands built with product discipline.
BeSofty is the operating home for Ratul Hasan's portfolio of SaaS products, AI tooling, Shopify apps, Chrome extensions, WordPress plugins, and selected product studio work.
Portfolio map 10 product lines
Operating thesis
Small, sharp products for real business workflows.
The company is not a generic agency facade. It is a parent brand for owned products and carefully selected builds where software, distribution, SEO, and support have to work together.
AI where useful
AI is applied to speed up concrete workflows, not as decorative positioning.
Operational trust
Downtime, privacy, permissions, automation reliability, and SEO are treated as product requirements.
Growth-ready
Sites, blogs, marketplaces, and CI publishing are built as distribution infrastructure from day one.
Featured products
The brands BeSofty is known for.
Flow Recorder
Record a workflow once. Replay it, or hand it to someone else as a guide.
Capture live browser journeys and turn them into repeatable automations, SOPs, onboarding tours, and product documentation without code.
EmailFunnel AI
Describe the funnel. Get the sequence, the copy and the timing.
AI-assisted email funnel planning and production for agencies, lifecycle marketers, and teams building scalable email systems.
FramioCam
Capture, style and edit — all inside the browser you already have.
Captures screenshots and screen recordings from any browser tab, dresses them in backdrops and device mockups, then edits them on a real timeline — without uploading anything.
Store Warden
Take a store offline without taking your rankings down with it.
A Shopify app for maintenance windows, emergency mode, IP whitelisting, branded maintenance pages, and SEO-safe downtime handling.